Welcome to InTime Magazine!
As time goes on the mental picture of my magazine gets clearer and clearer. My aim for this product in regards to target market and such would be towards a male audience, ages 21-55, with a higher socio-economic status; let's be honest, most of the watch enthusiasts of the world have some money to spare. (Here, WatchTime Magazine's advertising page shows us their reach of 600,000+ "affluent watch collectors") This lends my magazine to market itself quite perfectly as a premium, subscription based issue. Furthermore, this leads to some things to keep in mind when creating the cover and content...
I'd like to avoid cluttering my cover page with cover stories, which is a lot easier to do for a subscription magazine as I don't need to "sell" it as much with the cover. In my mind, the cover is a natural extension of the artistic aesthetic that this magazine is geared to be. Here's a quick mockup of the minimalist clean idea I had.
I've also come up with a name that I think will stick, my masthead shows it off; InTime Magazine! Additionally, I kept it painfully simple to strike home the importance of what will be the cover image; linking to the main story (which I've also got cooking!) For a more premium look and feel, I made the letterboxing of the page a slightly subtle eggshell. Also, as I've seen with magazines like Time and Hodinkee, the visual punch of enclosing the main image with that letterbox really looks fantastic!
The table of contents and general format of the content in this magazine will hold up to this clean-cut premium look, and in my personal opinion it looks pretty darn good!
I'd like to avoid cluttering my cover page with cover stories, which is a lot easier to do for a subscription magazine as I don't need to "sell" it as much with the cover. In my mind, the cover is a natural extension of the artistic aesthetic that this magazine is geared to be. Here's a quick mockup of the minimalist clean idea I had.
I've also come up with a name that I think will stick, my masthead shows it off; InTime Magazine! Additionally, I kept it painfully simple to strike home the importance of what will be the cover image; linking to the main story (which I've also got cooking!) For a more premium look and feel, I made the letterboxing of the page a slightly subtle eggshell. Also, as I've seen with magazines like Time and Hodinkee, the visual punch of enclosing the main image with that letterbox really looks fantastic!
The table of contents and general format of the content in this magazine will hold up to this clean-cut premium look, and in my personal opinion it looks pretty darn good!
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