It's Time!

   After some deliberation, I thought it'd be best to make my decision on the theme of this project as soon as possible so that I can devote more of my time to developing my final product. That said, I've weighed out the options I presented to myself from my last posting and have decided on an horological magazine; a wristwatch magazine.

   So, see what I did there with the title? It's time to get to work! Now, I've mentioned my most notable example for a watch magazine, (my personal favorite!) "Hodinkee", but among others include "WatchTime" which harks back to a more traditional format for a product-based magazine.

Example of a typical WatchTime issue, coverlines highlighting some stories, main image being the product of the main story, etc.

   Now then, let's take a look at how these two examples differ from each other in their formats (notably with their layout of content and "focus")

   On the left, we see the opening of a two-page spread from an issue of Hodinkee. On the right, a leaf of a two-page spread from WatchTime. What should be immediately apparent when looking at these is the focus on the aesthetics on Hodinkee's part where WatchTime takes yet again the more traditional route. My ideology with this is that the theme of these magazines, watches, are for the most part an art, expressing themselves with minute details that should be shown not told. In the case of Hodinkee, the eye is drawn immediately to the watch rather than the text; the same can't be said for the Rolex explorer found on the top eighth of the page in the WatchTime example.

   I hope this shows what my goal is with my project, to create a more personal connection to the watches showcased and the stories that go along with them, rather than spew out pages and pages of facts and statistics about X watch of 2018. The imagery and format are the key technical elements to focus on here in order to create a successful magazine.