Derrick Keough's Magazine Blog

   As time goes on the mental picture of my magazine gets clearer and clearer. My aim for this product in regards to target market and such would be towards a male audience, ages 21-55, with a higher socio-economic status; let's be honest, most of the watch enthusiasts of the world have some money to spare.  (Here, WatchTime Magazine's advertising page shows us their reach of 600,000+ "affluent watch collectors") This lends my magazine to market itself quite perfectly as a premium, subscription based issue. Furthermore, this leads to some things to keep in mind when creating the cover and content...    I'd like to avoid cluttering my cover page with cover stories, which is a lot easier to do for a subscription magazine as I don't need to "sell" it as much with the cover. In my mind, the cover is a natural extension of the artistic aesthetic that this magazine is geared to be. Here's a quick mockup of the minimalist clean idea I had.    I...

   After some deliberation, I thought it'd be best to make my decision on the theme of this project as soon as possible so that I can devote more of my time to developing my final product. That said, I've weighed out the options I presented to myself from my last posting and have decided on an horological magazine; a wristwatch magazine.    So, see what I did there with the title? It's time to get to work! Now, I've mentioned my most notable example for a watch magazine, (my personal favorite!) "Hodinkee", but among others include "WatchTime" which harks back to a more traditional format for a product-based magazine. Example of a typical WatchTime issue, coverlines highlighting some stories, main image being the product of the main story, etc.    Now then, let's take a look at how these two examples differ from each other in their formats (notably with their layout of content and "focus")    On the left, we see the...

   Well well well, the time has come. Welcome to my cozy little corner of the internet, where I will be sharing my journey of creating what will hopefully be an exceptional concept for my magazine!    As I have run through my roughly drafted plans for this project, there's one part that concerned me the most; the start. I've noticed that beginning a project always seems to be the most daunting part of the process no matter the type, so I've set out some goals to help me ease myself into this large undertaking!    First off, I need to decide, and quickly at that, what the main theme of this project will be about; I have some ideas here. In my limited experience with magazines, I can jump to a few names of those that interest me... for my first topic of interest, fashion, GQ comes to mind.   What intrigues me here is not only the topic (I'm enthralled with men's fashion) but the focus on visuals. As for my other possible choice, these topics a...